AI systems that run the work, not just assist with it.
FirModel builds AI systems that run a whole job inside a business. Rafid takes trading and supply companies from the customer’s RFQ to a ready quotation. Shaher runs a local business’s social media and customer messages, every day.
Shaher was built inside a working tyre shop in the UK, on its real pages
What a model is
Not a chatbot, and not one more tool. A model is a complete system that does a whole job.
Not a chatbot
Not an AI assistant
Not a one-off automation
A model owns a whole workflow from start to finish, and you keep the decisions that matter.
A whole job, start to finish
A model doesn't help with one step. It carries a full part of the work, from the first message to the last record, and keeps every record along the way.
The AI works, you decide
Every action a model can take has its own switch, and anything commercial happens only with your permission.
Built inside real work
Our models are built inside real businesses: Rafid in a working trading company, Shaher in a working tyre shop, on their real work, before we offered them to anyone.
Models for firms
Intelligent systems
Built on real work
Rafid is live
Models for firms
Intelligent systems
Built on real work
Rafid is live
Our models
Rafid and Shaher are live today. Execution and Finance are on the way.
Live
Rafid is the AI sourcing and quotation model for trading and supply companies: from the customer's request to a priced quotation on your letterhead.
Shaher is the AI marketing manager for small local businesses: send a photo on Telegram and it enhances it, writes the post, publishes to Facebook and Instagram, and brings your customers’ messages back to you.
From $500 a month · monthly, no setup fee
Real photos, lightly enhanced — never fake
A post and stories every day, on a weekly plan
Customer messages relayed to Telegram with a suggested reply
Purchase orders, shipping and tracking, delivery documents, and an alert before your company papers expire.
Coming soon
Finance
Collections, the real profit on every deal, and a draft annual financial pack for your accountant.
For companies, and for those who work on their own
Companies
Trading, supply and service companies hand a whole part of their operation to a model, and keep their people on the work that needs them.
Individuals
A trader, an agent or a consultant working alone gets a system that would usually take a full team, and works at its pace.
Local businesses
A shop, a workshop or a clinic gets a marketing manager that posts every day, answers customers and reports every week, without hiring one.
How we build
The same principles in every model we make.
Your data stays yours
Each company's data is isolated from every other company's, enforced in the database itself.
You set what the AI may do
Every action has its own switch, and commercial decisions need your permission.
Evidence before action
AI can make mistakes, so our models show their sources and evidence before anything goes out.
Arabic and English
Our models read and write business correspondence in both languages. Rafid’s full English interface is on the way; Shaher is English-first. Part numbers, brands and names stay exactly as they are.
Tested before it is offered
Every error found goes back to be fixed and tested again before a model is released.