Two models live: Rafid and Shaher

AI systems that run the work, not just assist with it.

FirModel builds AI systems that run a whole job inside a business. Rafid takes trading and supply companies from the customer’s RFQ to a ready quotation. Shaher runs a local business’s social media and customer messages, every day.

  1. Customer RFQ
  2. AI reads the items
  3. Sources and suppliers
  4. Comparison
  5. Ready quotation
  1. Photo on Telegram
  2. Enhanced and branded
  3. Post written
  4. Published to Facebook & Instagram
  5. Customer messages back to you
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Tested before it was offered

  • Built inside a working trading company
  • 2,000+ end-to-end scenario runs
  • 2,000+ automated tests
  • Shaher was built inside a working tyre shop in the UK, on its real pages

What a model is

Not a chatbot, and not one more tool. A model is a complete system that does a whole job.

  • Not a chatbot
  • Not an AI assistant
  • Not a one-off automation

A model owns a whole workflow from start to finish, and you keep the decisions that matter.

  • A whole job, start to finish

    A model doesn't help with one step. It carries a full part of the work, from the first message to the last record, and keeps every record along the way.

  • The AI works, you decide

    Every action a model can take has its own switch, and anything commercial happens only with your permission.

  • Built inside real work

    Our models are built inside real businesses: Rafid in a working trading company, Shaher in a working tyre shop, on their real work, before we offered them to anyone.

Our models

Rafid and Shaher are live today. Execution and Finance are on the way.

Live

Rafid is the AI sourcing and quotation model for trading and supply companies: from the customer's request to a priced quotation on your letterhead.

From $150 a month · 14-day free trial, no card

  • Reads requests and offers in any format
  • Searches for the source price
  • Quotations on your letterhead, with your stamp
  • Awn, its AI agent, built in

Live

Shaher is the AI marketing manager for small local businesses: send a photo on Telegram and it enhances it, writes the post, publishes to Facebook and Instagram, and brings your customers’ messages back to you.

From $500 a month · monthly, no setup fee

  • Real photos, lightly enhanced — never fake
  • A post and stories every day, on a weekly plan
  • Customer messages relayed to Telegram with a suggested reply
  • A weekly report in plain words

Coming soon

Execution

Purchase orders, shipping and tracking, delivery documents, and an alert before your company papers expire.

Coming soon

Finance

Collections, the real profit on every deal, and a draft annual financial pack for your accountant.

For companies, and for those who work on their own

Companies

Trading, supply and service companies hand a whole part of their operation to a model, and keep their people on the work that needs them.

Individuals

A trader, an agent or a consultant working alone gets a system that would usually take a full team, and works at its pace.

Local businesses

A shop, a workshop or a clinic gets a marketing manager that posts every day, answers customers and reports every week, without hiring one.

How we build

The same principles in every model we make.

  • Your data stays yours

    Each company's data is isolated from every other company's, enforced in the database itself.

  • You set what the AI may do

    Every action has its own switch, and commercial decisions need your permission.

  • Evidence before action

    AI can make mistakes, so our models show their sources and evidence before anything goes out.

  • Arabic and English

    Our models read and write business correspondence in both languages. Rafid’s full English interface is on the way; Shaher is English-first. Part numbers, brands and names stay exactly as they are.

  • Tested before it is offered

    Every error found goes back to be fixed and tested again before a model is released.

How we protect your data

Start with Rafid or Shaher

Tell us which model you want to start with, or ask us anything. Leave your details and we will get back to you.

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